Sun, News Of The World Won’t Follow Rivals In Online Integration
By Robert Andrews - Sat 24 Nov 2007 07:39 AM PST
Telegraph Media Group is doing it, Guardian News & Media will do it, even Media Wales is up to the same trick - newsroom integration. As each brings their weekday and Sunday titles closer together, what price closer ties between News International’s Sun and News Of The World? Ain’t gonna happen, according to the former’s managing editor Graham Dudman (via Press Gazette): There are no plans of merging The Sun and the News of the World editorially or having journalists working across both titles. We have not even been thinking about it – they are totally separate; great rivals. We couldn’t rip everything apart like the Telegraph and start again.”
So how will Britain’s most-read daily paper (and fifth-placed newspaper website) tackle the web/print future? At least previously disparate online and mobile journalists have been united with the red top’s print reporters on a new, snake-shaped newsdesk. Which leaves the Sunday sister - one of the world’s oldest newspapers - to forge its own way.
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